Course Catalog & Schedules Course Search > Search Results > Course Description Strategic Data-Driven Marketing (MKTG-952-0) 1.00 Credit Description: This course counts toward the following majors: Technology Industry Management. In today’s environment, Chief Marketing Officers require tools and techniques to both quantify the strategic value of marketing initiatives, and to maximize marketing campaign performance. This course is designed to help marketers demonstrate the return on investment (ROI) of marketing and leverage data from marketing analytics to make better and more informed marketing management decisions. The course covers marketing performance management, marketing measurement, marketing ROI, customer value based segmentation, customer lifecycle management, internet search engine marketing optimization, data mining segmentation, analytic marketing, and strategic marketing data creation. Students are introduced to typical data mining techniques for marketing, have access to real data sources, and will conduct hands-on marketing analysis using data mining tools. This class counts towards the Marketing and Marketing Management major. Prerequisites: None Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 Sec ID Instructor Day Time Location 91 * Walker / Jeffery T 18:30 - 21:30 Jacobs (276)   Academic Year: 2009-2010 Quarter: Winter 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Spring 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .