Course Catalog & Schedules Course Search > Search Results > Course Description Biomedical Marketing (formerly BIOT-914-0) (HEMA-914-0) 1.00 Credit Description: This course counts toward the following majors: Biotechnology Management, Health Enterprise Management, Marketing, Marketing Management The biomedical industry is beginning to appreciate that success in this industry comes from a combination of great science and strong marketing. Marketing in the biomedical industry poses unique challenges: marketers have to deal with a complex regulatory, competitive, scientific and ethical environment, while building strong businesses and brands. This course studies how core marketing concepts play out in the biomedical industry, through a combination of case studies, guest speakers, student projects and discussions. It is ideal for students who plan to go into the medical device and pharmaceutical industries, and for students with an interest in this fast moving arena. Prerequisite: MKTG-430. Prerequisites: FT Students: MKTG-430-0 Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 61 Calkins MR 10:30 - 12:00 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .