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Course Description
Special Topics Health Industry Management (HEMA-455-0)
1.00 Credit
Description:
This course focuses in depth on select critical challenges in the pharmaceutical, biotechnology and medical device industries. It is designed to facilitate student entry into these industries at the internship and full-time level. The specific topics addressed vary from year to year depending on timeliness and student interest. Past topics include the strategic management of a pharmaceutical, biotechnology or medical device firm, the management of the research enterprise, marketing's role in new product development, the product launch, post-launch marketing, pharmaceutical pricing, business development, post-marketing surveillance, pharmacy benefit management firms and social issues in biotechnology and ethics. The course features opportunities for student projects and presentations, the tracking of specific firms in the three industries, debates and the active involvement of industry leaders. The course is an elective for three majors: Health Industry Management, Biotechnology, and Technology and E-commerce
Prerequisites:
None
Corequisites:
None
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