Course Catalog & Schedules Course Search > Search Results > Course Description Information & Technology Based Marketing (MKTG-953-0) 1.00 Credit Description: This course counts toward the following majors: Marketing, Marketing Management. Marketing is evolving from an art to a science. Many firms have extensive information about consumers' choices and how they react to marketing campaigns, but few firms have the expertise to intelligently act on such information. In this course, students will learn the scientific approach to marketing with hands-on use of technologies such as databases, analytics and computing systems to collect, analyze, and act on customer information. While students will employ quantitative methods in the course, the goal is not to produce experts in statistics; rather, students will gain the competency to interact with and manage a marketing analytics team. Prerequisites: None Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 61 * Zettelmeyer TF 08:30 - 10:00 Jacobs (TBD) 62 * Zettelmeyer TF 10:30 - 12:00 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 61 Jeffery W 18:30 - 21:30 Jacobs (TBD) 71 Yao M 18:00 - 21:00 TBA (TBD) 82 Yao R 18:30 - 21:30 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .