Course Catalog & Schedules Course Search > Search Results > Course Description Understanding the Media and its Content (formerly MEDM-912) (MEDM-432-0) 1.00 Credit Description: This course counts toward the following majors: Media Management As the first class for most media management majors, this class serves a dual purpose: to introduce issues and trends in media management, and to explore the role of content in the media. The first portion of the class develops an understanding of the media, their size, business models, and roles and purposes. The course covers traditional media, such as broadcast and print, as well as new electronic media and emerging technologies. The class also examines the role content plays in strategy implementation -- how content affects business decisions and how business decisions affect content. Students are taught five frameworks for understanding and evaluating content and media platforms. They also are asked to determine in what ways content contributes or inhibits competitive advantage, especially in a rapidly changing technological environment. Content ranges from personalized information to mass messages, and includes news, advertising and entertainment. Prerequisites: None Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 81 Smith R 18:30 - 21:30 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Spring 2010 This course has not yet been scheduled.   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .