Course Catalog & Schedules Course Search > Search Results > Course Description Global Marketing (INTL-467-0) 1.00 Credit Description: This course counts toward the following majors: International Business, Marketing, Marketing Management Company survival and growth in the coming years will require a move toward global marketing and its many potential rewards and risks. This course examines the challenge of entering and operating effectively in foreign markets. Decisions must be made regarding international marketing objectives, strategies and policies, foreign market selection, adaptation of products, distribution channels of communications to fit each foreign market, and systems of international marketing organization, information gathering, planning and control. These topics, along with exploration of cultural issues, are examined through reading, case discussion, class presentations and a term project. Marketing reports for major countries will be prepared to offer valuable insights, as well as tips and techniques for marketing products and services in a specific country. The term project calls for each student or student team to develop a marketing plan for the successful marketing of a specific product to a specific foreign country chosen by the student(s). Prerequisites: All Students: MKTG-430-0 Corequisites: None

We are currently in the Fall 2009 quarter.

Academic Year: 2009-2010 Quarter: Fall 2009 Sec ID Instructor Day Time Location 71 * Corse R 18:00 - 21:00 Wieboldt (TBD)   Academic Year: 2009-2010 Quarter: Winter 2010 Sec ID Instructor Day Time Location 71 * Leininger M 18:00 - 21:00 Wieboldt (TBD)   Academic Year: 2009-2010 Quarter: Spring 2010 Sec ID Instructor Day Time Location 81 Corse W 18:30 - 21:30 Jacobs (TBD)   Academic Year: 2009-2010 Quarter: Summer 2010 This course has not yet been scheduled.

* indicates Sections where First Session is Mandatory.

+ indicates Sections with Second Year Preference.

Please send questions to kellogg-registrar@kellogg.northwestern.edu .